Digital Marketing Specialist

About the Role

Zentric Solutions is seeking a results-driven Digital Marketing Specialist to plan and execute marketing campaigns that generate leads, build brand awareness, and drive growth. You will work across SEO, paid ads, email marketing, and social media to tell our story to the world.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns (SEO, PPC, email, social)
• Manage Google Ads, Meta Ads, and LinkedIn Ads campaigns with measurable ROI
• Conduct keyword research and implement on-page and off-page SEO strategies
• Develop and manage email marketing campaigns and automation sequences
• Analyse campaign performance using Google Analytics, Search Console, and ad dashboards
• Collaborate with the content team to align marketing and content strategies
• Grow and manage social media presence across LinkedIn, Twitter, Instagram, and Facebook

Requirements

• 2+ years of experience in digital marketing, preferably at a tech or agency
• Hands-on experience with Google Ads and Meta Ads Manager
• Strong understanding of SEO and content marketing
• Proficiency with Google Analytics 4, Search Console, and similar tools
• Experience with email marketing platforms (Mailchimp, HubSpot, or similar)
• Data-driven mindset with ability to interpret and act on metrics

Nice to Have

• Experience marketing software or SaaS products
• Google Ads or HubSpot certification
• Familiarity with marketing automation and CRM tools
• Basic graphic design skills (Canva, Figma)