Google Ads Specialist

About the Role

Zentric Solutions is looking for a performance-focused Google Ads Specialist to plan, launch, and optimise paid search and display campaigns across our client accounts and internal growth channels. You will manage budgets, drive qualified traffic, and consistently improve return on ad spend.

Responsibilities

• Build, manage, and optimise Google Search, Display, Shopping, and Performance Max campaigns
• Conduct thorough keyword research, competitor analysis, and audience segmentation
• Write compelling ad copy and work with designers on display creatives
• Set up and monitor conversion tracking via Google Tag Manager and GA4
• Analyse campaign performance, produce weekly reports, and present actionable insights
• Run A/B tests on ad copy, landing pages, and bidding strategies
• Manage ad budgets responsibly to hit CPA and ROAS targets
• Stay current with Google Ads platform updates, beta features, and best practices

Requirements

• 2+ years of hands-on Google Ads campaign management experience
• Proven track record of hitting CPA, ROAS, or lead volume targets
• Deep knowledge of keyword match types, Quality Score, and bidding strategies
• Experience with Google Analytics 4 and Google Tag Manager
• Ability to interpret data and translate it into clear campaign decisions
• Strong attention to detail and budget management discipline

Nice to Have

• Google Ads certification (Search, Display, or Performance Max)
• Experience managing accounts in a B2B SaaS or tech agency environment
• Familiarity with Smart Bidding and AI-driven campaign features
• Experience with call tracking or offline conversion imports
• Knowledge of SEO and how organic and paid channels interact