Meta Ads Specialist

About the Role

We are hiring a results-oriented Meta Ads Specialist to manage and scale paid advertising campaigns on Facebook and Instagram for Zentric Solutions and our client portfolio. You will own audience strategy, creative testing, and budget optimisation to drive leads, brand awareness, and conversions.

Responsibilities

• Plan, launch, and optimise Meta (Facebook and Instagram) ad campaigns across awareness, consideration, and conversion objectives
• Build and refine audience strategies using custom audiences, lookalikes, interest targeting, and retargeting
• Brief and collaborate with the creative team on ad visuals and video content
• Write high-converting ad copy for various formats (carousel, single image, video, Reels)
• Monitor campaign performance daily and adjust bids, budgets, and creatives to hit KPIs
• Set up pixel events, CAPI, and conversion tracking via Meta Events Manager
• Produce regular performance reports with clear takeaways and next steps
• Test new ad formats, placements, and audience segments systematically

Requirements

• 2+ years of hands-on Meta Ads Manager experience with measurable results
• Strong understanding of Meta's auction, delivery system, and attribution models
• Experience building creative briefs and collaborating with designers and video editors
• Proficiency with Meta Business Suite, Events Manager, and Pixel setup
• Data-driven approach to optimisation with experience in A/B and multivariate testing
• Ability to manage multiple accounts or campaigns simultaneously

Nice to Have

• Meta Blueprint certification
• Experience with Meta Advantage+ and AI-driven campaign types
• Familiarity with Conversions API (CAPI) implementation
• Background in B2B or tech marketing on Meta
• Experience with third-party tools like AdEspresso, Madgicx, or Triple Whale